Oral care tubes are still typically sold in a highly decorated paperboard box - usually with some holographic effects.

Viva IML Tubes are able to apply the same holographic, as well as other high quality effects onto oral care tubes allowing the brand to abandon the cardboard box.

Viva won the American Tube Council’s prestigious Tube of the Year for its Tung Gel tube. This highly coveted award was lauded over the biggest brands in Oral Care who saluted the innovation and impact of this very innovative and successful tube.