Food in tubes has been popular in Europe for some time. The same trend is now developing in the rest of the world and expanding towards many other food products usually in bottle and now considering Viva IML tubes.
- Convenience / portability / ease of use and spread of a tube versus a bottle
- Possibility of hot filling tubes made out of Polypropylene (Viva IML Tubes) resisting to higher temperature than traditional Polyethylene tubes
- Filling operations of decorated containers versus undecorated containers (that usually have to be labelled)
- Easier to fill different tube sizes using the same filling machine toolings
- Unprecedented decoration that can achieve the attractive shelf presence expected by demanding brands