Sustainability is a growing area of interest from consumers and from retailers. Viva IML tubes have a clear answer to address sustainability for any brand using tubes. All components are made out of one material: polypropylene (or PP resin symbolized by the category number five). Of all plastic resins, PP is the lightest, takes the least amount of energy to produce, transport and to convert into its final product. It generates the least amount of greenhouse gas and has the least impact on the environment. Switching to Viva’s tube can save 25% to 35% of energy compared to an industry standard tube.
For details, please download Life Cycle Analysis Summary Report.
Uniquely for Viva’s IML tubes, at the end of the tube’s use it is 100 % recyclable without any separation. PP is the fastest growing category of plastic to be recycled in North America, though not all of it actually gets recycled. Viva IML tubes has recently partnered in an initiative with a retailer and a recycler to encourage customers to bring back their empty tubes to the stores where they will get recycled.